Is Ask’s marketing strategy a gift or a curse? I think it’s a bit of
both. (Whatever the case, my mother-in-law literally thinks there is a real
man called Jeeves who answers your questions when you hit the Search button.)
Apparently Scott Garrell, president of Ask Networks, said in a recent
interview: “In a very tough and competitive market, we’re holding our
own… people don’t talk in keywords.”
Well, my mother-in-law doesn’t, but then she can’t set the timer on the
microwave. It’s always 00:00 in that house. It’s like Groundhog Day, only
far less interesting and without the inestimable hangdog charm of Bill
But I digress. Interestingly, Ask.com’s share of U.S. search queries
dropped from 4.5 percent in May 2008 to 3.9 percent in May of this year,
while market leader Google grew its share from 61.8 percent to 65 percent
(according to comScore). Of course, ... (more)
Wikipedia sucks. Why do I say this? Obviously I’ve just had yet another
bad experience with the self-professed Gods who “manage” the
encyclopaedia. But before I bore you with the Data as a Service controversy
(ooh, that sounds exciting, doesn’t it!?), let’s take a look at just why
Wikipedia sucks quite so badly.
Who wants to be a Wikipedia moderator? Why would you want to do it? How
would you find the time? Why would you be bothered? Here are the reasons:
1) You want to contribute something of value to the human race: knowledge.
A noble thought. But why not just contribut... (more)
The latest Twitter controversy surrounding the blog, the hacker and the cloud
vendor isn’t disturbing – just inevitable. By now anybody with an iota of
interest in cloud computing will know what this story is about. Many people
are probably damning Google for their ” lack of security.” But hang on
here. Aren’t people being quite cavalier with their data? The other day I
refused to give my own partner my PIN… but as I write, it’s happily
stored somewhere as a draft on GMail. That really doesn’t make sense.
Hell, I trust the cloud more than I trust myself
Who’s really to blame? I do... (more)
So, ‘fess up. Who still doesn’t “get” Twitter?
This blog post derides Twitter, saying: “Did you lose your minds? Get a
job. Are you that bored?” Well, I have a job, and that job’s in PR – a
sector where Twitter is invaluable (hey, you can follow me if you like…
The gauntlet has been thrown down and I’m picking it up. Here are five
reasons why Twitter’s great. Much kudos to the “PR Warrior” for his
great post, which I have stolen from somewhat.
Five things you can do with Twitter right now:
1. Win friends…
Public relations depends on meeting people. It’s ridicu... (more)
Data as a Service can empower your business, or help you develop great web
apps quickly and easily.
Not everybody believes in the validity of the term “data as a service,”
but these opinions seem to be held mostly by academics and niche bloggers who
are resistant to “yet another –aaS acronym” (which is understandable, I
guess). There is still no entry for the term DaaS on Wikipedia.
But whatever you want to call it, the vendors who are leading the charge for
this kind of functionality – data on tap as and when you need it, priced
affordably – are calling it DaaS, and as far as I’... (more)