What is this X-Box design reject that’s nudging its way onto tech pages
everywhere? Apparently it’s Google’s latest stab at the cloud. It’s
the cloud – but in a nice tangible box. Or rather, it’s a device that
lets you access Google’s mighty servers and store all your stuff on them.
Google’s still a bunch of high-school geeks coding up “cool stuff”
But does this cut to the root of the problem?
I don’t think so. Google seems to argue that somehow this box will
“amalgamate all of its services” but I think it’s a desperate attempt
to think around a problem rather than dive in head-first and solve it.
So what’s the problem? It’s this: Google’s wasting its advantage in
being early to market with cloud-based could-be solutions by not providing
Enterprise-class cloud services. Google docs is great but it’s totally
focussed on the consumer end of the ma... (more)
Is Ask’s marketing strategy a gift or a curse? I think it’s a bit of
both. (Whatever the case, my mother-in-law literally thinks there is a real
man called Jeeves who answers your questions when you hit the Search button.)
Apparently Scott Garrell, president of Ask Networks, said in a recent
interview: “In a very tough and competitive market, we’re holding our
own… people don’t talk in keywords.”
Well, my mother-in-law doesn’t, but then she can’t set the timer on the
microwave. It’s always 00:00 in that house. It’s like Groundhog Day, only
far less interesting and without the ine... (more)
So, ‘fess up. Who still doesn’t “get” Twitter?
This blog post derides Twitter, saying: “Did you lose your minds? Get a
job. Are you that bored?” Well, I have a job, and that job’s in PR – a
sector where Twitter is invaluable (hey, you can follow me if you like…
The gauntlet has been thrown down and I’m picking it up. Here are five
reasons why Twitter’s great. Much kudos to the “PR Warrior” for his
great post, which I have stolen from somewhat.
Five things you can do with Twitter right now:
1. Win friends…
Public relations depends on meeting people. It’s ridicu... (more)
So the wires are aflame with the news that Microsoft and Yahoo have “joined
forces” in a 10-year search and advertising deal.
Search and destroy
Let’s be clear on this one: Microsoft isn’t partnering with Yahoo. It’s
devouring it. It’s gobbling it up whole like a party snack before moving
onto its next conquest. The argument, of course, is that not having to fund
search will save Yahoo “hundreds of millions of dollars.”
Well done. If Nike halted the production of shoes it would save itself
hundreds of millions of dollars too. The only drawback being they’d have
bugger-all to sell... (more)
The latest Twitter controversy surrounding the blog, the hacker and the cloud
vendor isn’t disturbing – just inevitable. By now anybody with an iota of
interest in cloud computing will know what this story is about. Many people
are probably damning Google for their ” lack of security.” But hang on
here. Aren’t people being quite cavalier with their data? The other day I
refused to give my own partner my PIN… but as I write, it’s happily
stored somewhere as a draft on GMail. That really doesn’t make sense.
Hell, I trust the cloud more than I trust myself
Who’s really to blame? I do... (more)