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The Bleeding Edge, Not The Bleeding Obvious

Jim Williams

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G-Drive G-Drive What is this X-Box design reject that’s nudging its way onto tech pages everywhere?  Apparently it’s Google’s latest stab at the cloud.  It’s the cloud – but in a nice tangible box.  Or rather, it’s a device that lets you access Google’s mighty servers and store all your stuff on them. Google’s still a bunch of high-school geeks coding up “cool stuff” But does this cut to the root of the problem? I don’t think so.  Google seems to argue that somehow this box will “amalgamate all of its services” but I think it’s a desperate attempt to think around a problem rather than dive in head-first and solve it. So what’s the problem?  It’s this: Google’s wasting its advantage in being early to market with cloud-based could-be solutions by not providing Enterprise-class cloud services.  Google docs is great but it’s totally focussed on the consumer end of the ma... (more)

Do You Trust Google More Than You Trust Your Wife?

The latest Twitter controversy surrounding the blog, the hacker and the cloud vendor isn’t disturbing – just inevitable. By now anybody with an iota of interest in cloud computing will know what this story is about. Many people are probably damning Google for their ” lack of security.” But hang on here. Aren’t people being quite cavalier with their data? The other day I refused to give my own partner my PIN… but as I write, it’s happily stored somewhere as a draft on GMail. That really doesn’t make sense. Hell, I trust the cloud more than I trust myself Who’s really to blame? I do... (more)

Ask Jeeves: The Idiot Stepchild of Search

Is Ask’s marketing strategy a gift or a curse? I think it’s a bit of both. (Whatever the case, my mother-in-law literally thinks there is a real man called Jeeves who answers your questions when you hit the Search button.) Apparently Scott Garrell, president of Ask Networks, said in a recent interview: “In a very tough and competitive market, we’re holding our own… people don’t talk in keywords.” Well, my mother-in-law doesn’t, but then she can’t set the timer on the microwave. It’s always 00:00 in that house. It’s like Groundhog Day, only far less interesting and without the ine... (more)

Twitter Isn’t Dumb. You Are

So, ‘fess up. Who still doesn’t “get” Twitter? This blog post derides Twitter, saying: “Did you lose your minds? Get a job. Are you that bored?” Well, I have a job, and that job’s in PR – a sector where Twitter is invaluable (hey, you can follow me if you like… I’m @PostcodeJim). The gauntlet has been thrown down and I’m picking it up. Here are five reasons why Twitter’s great. Much kudos to the “PR Warrior” for his great post, which I have stolen from somewhat. Five things you can do with Twitter right now: 1. Win friends… Public relations depends on meeting people. It’s ridicu... (more)

What’s the Point of Yahoo?

So the wires are aflame with the news that Microsoft and Yahoo have “joined forces” in a 10-year search and advertising deal. Search and destroy Let’s be clear on this one: Microsoft isn’t partnering with Yahoo. It’s devouring it. It’s gobbling it up whole like a party snack before moving onto its next conquest. The argument, of course, is that not having to fund search will save Yahoo “hundreds of millions of dollars.” Well done. If Nike halted the production of shoes it would save itself hundreds of millions of dollars too. The only drawback being they’d have bugger-all to sell... (more)